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Worcester launch iPhone app and mobile website

Easy to access information via mobile

Worcester, Bosch Group has developed an iPhone application (app) and a mobile website to allow its customers to access important information on the go using their mobile phone.

iPhone app

The iPhone app comprises the company’s popular ‘Find a Boiler’ and ‘Find an Installer’ searches as well as contact and company information for Worcester.

The Find a Boiler tool will allow installers ‘on the go’ to access information on the Greenstar boiler range.

The advantage of the Find a Boiler section and company information is that it won’t require the user to have a signal - the information will already be there in the app.

The app is free to download from iTunes.

Mobile website

Worcester has also launched a mobile phone view of the UK website for the iPhone.

The Worcester website contains an enormous amount of information, so the mobile view has been refined and focuses on the product gallery and Find an Installer search, key contacts, company information and latest news.

The site will automatically detect if you are viewing the site from a mobile and will display the simplified view. If more information is required, a link to the full desktop view is available.

“Mobile presence important”

Martyn Bridges, Worcester’s director of marketing and technical support, said: “This year we’ve become increasingly aware of the importance of having an easily accessible presence on smartphones such as the iPhone.

“Many of the installers and specifiers we speak to on training courses and at events now have iPhones in particular, not to mention the take-up of smartphones by consumers.

“The digital age has seen everyone change their habits – how they read the news, how they shop, pay their bills and even choose a new heating system.

“As market leader in the heating industry, we place huge emphasis on keeping up to date with the latest trends and we always aim to be at the forefront of new technology. Whether that’s within our products or through the communication tools we use to keep in touch with and inform our customers.”

View the app on iTunes

Date published: 27th May, 2010