Van gets stitched up to help commuters keep woolly warm
- 40,000 metres of red, blue and white wool used to turn a white van into giant woolly warmer
- Van made a splash in London before heading across the country
- The tour helped us find out who the nation depends on most to warm their hearts
It took 10 months, 5 knitters, 3 stitchers and 40,000 metres of red, blue and white wool to transform a plain white van into a giant woolly warmer - which even included fluffy hub caps and wing-mirror covers.
The extra-large, woolly van-jumper was designed by Bewdley artist, Betti Moretti, to help bring a little cheer as the darker and colder mornings set in.
It took the team of 8 over 1,000 hours to knit, sew and crochet using 500 balls of wool. Dressing the van ready for its road-trip took a further 5 people, 300 metres of adhesive tape and an additional 17 hours over two days.
After touring the capital dishing out hand-warmers, hot drinks, bacon sandwiches and porridge to chilly commuters, the knitted-out van started its journey to spread its warmth around the country.
We commissioned the striking, woolly ‘van-over’ as part of our ‘Rely On’ campaign, which aims to find out who the nation depends on most to warm both their homes and their hearts.
Being on the road allowed us to encourage people to get warm - inside and out - by finding out who they rely on to warm their hearts. The reactions we got from people were really heart-warming and put a smile on their faces.
Creating the oversized knit for the van was a huge amount of fun, and it was great to surprise and delight people with such an eye-catching attraction!
Until the 30th September 2018 homeowners across the UK and Ireland will be able to benefit from the Worcester Bosch guarantee promotion.
The cat’s out the bag! Learn more about our advertising campaign, which features Worcester the cat.